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Where Strategy Meets Imagination
The Imagination Forge helps people and organizations harness the power of story to connect, create, and inspire.
Meet Amanda
Amanda (she/her) turns stories into experiences; sometimes deliberate, sometimes daring, always memorable.
Founder, Creative Director, and full-on creative tinkerer, she’s spent over a decade building work that pulls people in and leaves something behind. From immersive theatre (Ride or Die, Vancouver Fringe) to large-scale events and audience engagement projects across entertainment, non-profits, and post-secondary institutions, her work has reached thousands; creating moments that resonate and linger long after the lights go down. Formally trained in both the arts (BFA) and business (Master’s in Management), Amanda thrives at the crossroads of strategy and imagination.
She believes creativity isn’t just inspiration, it’s infrastructure. A tool, a guide, and sometimes even a blueprint for what comes next. Whether shaping a story, designing a workshop, or helping a team bring their vision to life, Amanda approaches every project with purpose, playfulness, and a spark for what might be built next.
Why We Exist
Mission Statement
To make storytelling and creativity accessible, empowering individuals and businesses to use the power of story to build meaningful connections with their audiences, collaboratively craft narratives, and foster imagination to create unique and memorable experiences.
What We Do
We at The Imagination Forge believe stories are a superpower; a way to bring ideas to life and connect with people in unforgettable ways. Whether you’re brainstorming, exploring the best narrative format, or planning how to strategically use storytelling to engage your audience, we come alongside you to craft a story that fulfills your goal, resonates with your audience, and leaves a lasting impact.
Story Coaching & Dramaturgy
Guidance and feedback to help you refine your own story.
Workshops & Creative Labs
Interactive sessions that spark creativity and connection.
Collaborations
A hands-on partner to help you refine your work and create a memorable experience.
Our Values
Accessible Creativity
Creativity shouldn’t just be about glitz, glam and spectacle. It’s a universal tool that anyone can use, no matter their background or experience
Storytelling for Everyone
Stories are powerful instruments for connection, expression and empathy. Everyone deserves the opportunity to tell and shape their own.
Community & Collaboration
Creativity thrives in supportive environments where ideas (no matter how wild or unconventional) can be shared, heard and encouraged.
Exploration & Craft
The best solutions, stories, and ideas come from play, curiosity and refining one’s craft; whether in narrative development or problem solving.
The Skill of Imagination
Imagination isn’t just for artists. It’s an essential tool for innovation, problem-solving and reshaping the way we think and work.